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Majority of Top 50 Brands Ignore Fan Comments on Facebook

Majority of Top 50 Brands Ignore Consumer Comments on Facebook

A December 2011 study by A.T. Kearney examined the conversations happening on the Facebook profiles of the top 50 brands (based on Interbrand’s ranking of the world’s top brands) to see how well companies are engaging and interacting with their fans on the social network. This data was then compared with brand interactions on Facebook from a similar study in December 2010. Read →

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