When Reebok set out to consolidate their social presence, a brand audit found that the company had no less than 225 Facebook pages, 100 YouTube channels and 30 Twitter accounts. At SocialMedia.org’s BlogWell conference in Chicago, Reebok’s Tyler Bahl and Angela Scibelli shared tips on how to avoid fragmentation in the social sphere and establish a consistent brand voice – and better analytics – while still allowing for geo-targeted content to reach specific audiences across the globe. Read →
Google+ brand pages were introduced on November 7, and within 10 days a majority – 61% – of the top 100 brands worldwide had a presence on Google+. However, so far these top 100 brand pages on Google+ have accrued only 147,000 followers, with the Google+brand page responsible for 65,000 of that total. How does this compare to Facebook, and what is the outlook for brands on Google+? Read →
McDonald’s McRib – a boneless pork barbecue sandwich – is back for another limited-time offer, and the new Facebook game “The Quest for the Golden McRib” is meant to drum up buzz about this returning product with an “enthusiastic following.” The McRib is back nationwide until November 14. According to Rick Wion, McDonald’s director of social media, “McDonald’s has used gaming as part of campaigns for a few years now and we always see lots of positive feedback and strong engagement from our customers.” Read →
Performance marketing agency Performics recently released a report about the interactions between consumers and brands on social networks, and found that 52% of respondents strongly or somewhat agree that voicing opinions on social networking sites can influence business decisions of companies/brands. Read →
It’s summer, and according to Pepsi’s latest campaign, “Summer Time is Pepsi Time.” Pepsi launched the Foursquare element of this campaign over July 4th weekend, with a national TV spot encouraging viewers to follow Pepsi on Foursquare and “unlock summer fun.” According to MediaPost, this is the first major CPG brand to put Foursquare in a national TV commercial, and the first time Pepsi will offer a global Foursquare badge. Read →
Kellogg’s campaign for Crunchy Nut cereal, launched with the theme “It’s morning somewhere” has a strong digital component, including banner ads, homepage takeovers, and online video. The mobile campaign uses QR codes – printed on cereal boxes – that can be scanned by a smartphone (an SMS code is also provided) and connects to a mobile site hosting 13 videos. Read →
Facebook users ages 55 and up may be slower to adopt social media, but they are gradually becoming a strong demographic in this space. Now they’re starting to show an interest in connecting with brands via social networks, with greater numbers “liking” brands on Facebook. Read →
How did a small arts venue go from having no online presence to fully engaging in social media with 20,000 fans on Facebook in just three years? Daniel Gallant, the Executive Director of the Nuyorican Poets Cafe in NYC’s Lower East Side, discussed the organization’s transformation into the digital space at #RLTM Realtime NY 11. Read →
As brands compete to create amusing and creative online videos in the hopes that they will go viral (ex Old Spice), T-Mobile’s strategy was simple and brilliantly effective. Take a video that already went viral – JK Wedding Entrance Dance – and spoof it with content that never fails to captivate audiences: a royal wedding. Read →
BrightEdge released a report today examining the social media SEO for top brands. Results from the top 200 of the Fortune 500 companies revealed a serious lack in optimization of search results for the Facebook and Twitter accounts of these top brands. Read →
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