When Reebok set out to consolidate their social presence, a brand audit found that the company had no less than 225 Facebook pages, 100 YouTube channels and 30 Twitter accounts. At SocialMedia.org’s BlogWell conference in Chicago, Reebok’s Tyler Bahl and Angela Scibelli shared tips on how to avoid fragmentation in the social sphere and establish a consistent brand voice – and better analytics – while still allowing for geo-targeted content to reach specific audiences across the globe. Read →
Malibu has just launched what it claims is the “first social media game for a spirits brand.” The Facebook application is called “Beach Club” and it challenges fans to earn points while running a virtual resort. The goal? To help boost sales during winter (traditionally Malibu’s slow season) and to promote the new Malibu Black product, which debuted last spring. Read →
Performance marketing agency Performics recently released a report about the interactions between consumers and brands on social networks, and found that 52% of respondents strongly or somewhat agree that voicing opinions on social networking sites can influence business decisions of companies/brands. Read →
Business leaders worldwide are deeply concerned about security threats associated with using Web 2.0 technology. On September 27, McAfee, Inc. released a survey of over 1,000 global business decision-makers in 17 countries, which revealed that half of businesses were concerned about the security of Web 2.0 applications (including social media, micro blogging, collaborative platforms, web [...] Read →
afat Ali, Publisher and Editor of paidContent.org, moderates a panel including Paul Berry, CTO of Huffington Post; Eric Carvin, Social Networks and News Environment Editor of Associated Press; Cynthia Collins, Director of Digital Marketing for The New York Times, and Craig Engler, Senior Vice President and General Manager of Syfy Digital. Read →
Part Three: Rafat Ali, Publisher and Editor of paidContent.org, moderates a panel including Paul Berry, CTO of Huffington Post; Eric Carvin, Social Networks and News Environment Editor of Associated Press; Cynthia Collins, Director of Digital Marketing for The New York Times, and Craig Engler, Senior Vice President and General Manager of Syfy Digital. Read →
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