Over two in ten internet users worldwide would buy from a brand that a friend “liked” or followed on Facebook or Twitter, according the new research from Ipsos in March 2012. That figure is slightly lower in the US, where only 18% of internet users would buy from brands their friends engaged with on social media. Read →
An October 2011 survey by Jack Morton Worldwide asked consumers in Brazil, India, China and the US why they buy (and buy into) brands, including their presence on social media. The results indicate that consumers in emerging markets are more responsive to brands on social media than US consumers. Read →
A new study from Conversocial examines consumer expectations and attitudes around brand interactions on Facebook, Twitter and other social media platforms. Do consumers truly expect two-way communication? If so, are brands listening and responding – and what happens when they don’t? Read →
In the last week, two separate studies have been released that look at how consumers interact with brands on social media. We always love it when two independent sources confirm the findings, so we decided to share both studies in one post. Both studies focus on how different types of consumers interact with brands on social media sites. Read →
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