During Black Friday, The Sports Authority gave away $500 gift cards to 20 randomly selected Foursquare users who checked in at one of the company’s stores (it has more than 400 retail outlets). Participants were required to publish the check-in between 10am and 3pm on Twitter to have a chance to win. Before the holiday [...] Read →
A new syndicated study, ‘Faces of Social Media’, reveals that 59% of social media users (ages 13-80) say ‘ads are a fair price to pay for social media sites and features.’ Social media advertising is driving brand exploration – 25% are more likely to explore brands that advertise on social media. Fifteen percent of social [...] Read →
Communications agency Cone has released the 2010 Cone Consumer New Media Study, based on an online survey of 1,050 U.S. adults 18 years of age and older, which found that 38% of Americans use social networks and 3% use microblogs to interact with brands. New media users ‘follow’ or ‘like’ or subscribe to an average of [...] Read →
Piperlime, one of The Gap’s brands, is getting some push back from its latest social media campaign on Facebook and Twitter. The brand with the help of Butler, Shine, Stern & Partners, launched a “’Let’s Get Dressed” outreach urging followers and fans to upgrade their wardrobe from sweatpants to fashion item when going out in [...] Read →
Part 3: Marty St. George, Senior Vice President of Marketing & Commercial Strategy at JetBlue Airways, presents another case study with the ‘Happy Birthday JetBlue’ specials, illustrating the power of social media to get customers excited about a brand in real-time. Read →
Email marketing services provider ExactTarget has released a report titled “Twitter X Factors,” the fourth report in their “Subscriber, Fans and Followers” research series, which is based on quantitative and qualitative research conducted March – April 2010 across a panel of 1,506 U.S. consumers. The Twitter report looks at why consumers use Twitter, and what makes [...] Read →
Turning to social media to combat recent negative publicity, Toyota is encouraging owners of its cars to share personal stories about their vehicles on Facebook in what it has dubbed each person’s “Auto-Biography.” Launched July 2, the promotion has attracted more than 5400 posts to Toyota’s Facebook fan page. Toyota owners enter information about the [...] Read →
Digital marketing agency 360i has analyzed more than 1,800 tweets published between October 1, 2009 and March 31, 2010, focusing on tracking Twitter usage by consumers and marketers, and released a white paper and slide deck summarizing the results. Key findings include: Consumers use Twitter to talk about brands: More than 90% of tweets come from [...] Read →
On May 21, comScore released its Q1 U.S E-Commerce Spending Report , finding that online retail spending approached $34 billion in Q1 2010, a 10% boost compared to last year. As reported on Brian Solis, comScore also revealed insight into social consumers and their spending habits. According to the report, 23% of Twitter users follow businesses [...] Read →
A new report by Experian Simmons documents the incredible growth of social networking in the US. 66% of online Americans use social networking sites today, up from just 20% in 2007. 43% of those who access such sites report that they visit them multiple times per day – this number is up by 28% from last [...] Read →