According to a June – July email survey of 369 U.S. marketers — consisting of loyalty marketing firm COLLOQUY subscribers and Direct Marketing Association members — U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much as companies who use it for brand awareness, customer acquisition and other core [...] Read →
King Fish Media has released a report, “Social Media Usage, Attitudes and Measurability: What Do Marketers Think?” based on an April – June survey of 457 respondents at b2b and b2c marketers. Highlights from the report: 72% of respondents currently have a social media strategy, and 80% of those who do not plan to have one in the [...] Read →
Econsultancy’s 59-page The Value of Social Media Report, produced by in association with Online Marketing Summit, is based on an online survey of more than 400 client-side marketers and agency respondents, which took place in December 2009 and January 2010. Findings include: Facebook is the Web property mostly commonly used in social media, with 85% of companies [...] Read →
A new Forrester Research/Association of National Advertisers survey, “TV Advertising Budgets are Under Siege,” looked at 104 U.S. advertisers in 21 industries, representing nearly $14 billion in measured media budgets. The survey found that social media, web advertising and search are stealing budgets from TV and other media. Of those surveyed, 77% said they would [...] Read →
According to a Jan 2010 Econsultancy survey of more than 1,000 US and UK marketers, conducted in association with ExactTarget, 46% of companies plan to increase their marketing budgets in 2010, and 66% will increase their investments in digital marketing channels. Additionally, investments in digital marketing will increase by 17% in 2010, and will account for 24% [...] Read →
According to research from the Society of Digital Agencies (SoDA), the “2010 Digital Marketing Outlook,” 81% of the brand executives surveyed expected an increase in digital projects in 2010, and one-half will be moving dollars from traditional to digital budgets. Senior marketers reported that social networks and applications were their biggest priority for 2010, with the [...] Read →
Two-thirds (66%) of marketing professionals plan to invest in social media over the next 12 months and 40% will shift more than one-fifth of their traditional direct marketing budget toward digital, interactive, or social channels, according to an Alterian survey of 1068 marketing professionals worldwide. The majority (67%) say social media is either “increasingly important” or “critical [...] Read →
According to The Social Media and Online PR Report, published by Econsultancy in association with bigmouthmedia, 86% of companies plan to spend more money on social media in 2010, while 13% are planning to keep the same level of budget. 54% of companies say that the biggest barrier to better social media engagement is a [...] Read →
According to eMarketer, the MarketingSherpa 2010 Social Media Marketing Benchmark Report, shows that U.S. marketers plan to increase social media marketing budgets in 2010. Retail and e-commerce marketers are more likely to increase social media marketing budgets next year, at 79%, followed by publishing and media at 63% and computer hardware and software companies at [...] Read →