Restaurant use of location-based services for advertising is expected to ‘explode’ in 2011, according to a new report by Packaged Facts, as check-in services such as Foursquare, Gowalla, Facebook Places, and Twitter geolocation continue to grow. The report shows that having a significant Facebook presence allows restaurant brands to connect with consumers and build a large [...] Read →
While many marketers are still at the “let’s build a fan page” stage of Facebook marketing, some are starting to go a step farther and experiment with application-driven engagement. Burger King, working with agency Crispin Porter, has launched a campaign that has been generating a ton of coverage and building buzz over the last few [...] Read →