The Fortune Global 100 companies were mentioned online a total of 10.4 million times in one month, from blogs to forums to social media. The majority of these mentions – 5.6 million – happened on Twitter. The Burson-Marsteller Global Social Media Check-Up analyzed the activity of the Fortune Global 100 companies on Twitter, Facebook, YouTube, Google+ and Pinterest. Read →
54 percent of the Fortune 100 have a Twitter presence, 32 percent have a blog, and 29 percent have an active Facebook Page. Moreover, at companies using only one of these tools, at 76 percent of them, the tool of choice is Twitter. Of the Fortune 100 companies on Twitter, 94 percent use it for [...] Read →






