Smart Brief on Social Media has released a report, The State of Social Media for Business, based on research across 6,500 business executives conducted with research firm Summus Limited. The full 145-page study ($389 with a Smart Brief discount) is very rich , but even the executive summary (registration required) has some very interesting data points on the state of social media adoption in business. The sample is not representative of a random sample of businesses, since respondents self-selected and can be assumed to be somewhat more interested in social media than average. About 60% of the sample are actively using social media.
The results underscore that the social media business market is still very young: Continue reading →
Word-of-mouth marketing services provider RatePoint has released an August 2010 survey of more than 150 small businesses, the vast majority five employees and under, about opinions on topics such as social media and online reviews, and found that many small businesses are unsure about the impact of social networking on reaching customers.
While 36% of small businesses agree their customers spend time on social networking sites, 27% are undecided and 20% disagreed that their customers were spending time on social networks. Continue reading →
TWTRCON SF 2010 will be a one-day total immersion in the case studies, the practical skills and the tools that companies need to stay at the cutting edge of the real-time web. We’ve added a lot of beefy content for the November 18 event (download a PDF of the full agenda here), but the heart and soul of TWTRCON have always been the case study presentations.
At TWTRCON SF 2010, we’re excited to have confirmed speakers from a broad range of brands. Some speakers may be familiar to you, like Ford Motor Company’s Scott Monty, but we also have stories from small businesses (The Roxy Theatre, Curry Up Now) and from companies less familiar to U.S. audiences, such as India’s Parle Agro. If you’re looking for a reason to register now, you don’t need to look much further than this lineup: Continue reading →
According to a new survey of 75 CIOs conducted by Diamond Management and Technology Consultants and reported by CIO.com, CIOs who have joined Twitter say they are tweeting more than they did last year, are seeing a tangible return on investment and view Twitter as a useful business tool.
92% of the CIOs surveyed agree that Twitter is a useful business tool. The reasons CIOs who use Twitter continue to use the site are: Continue reading →
King Fish Media has released a report, “Social Media Usage, Attitudes and Measurability: What Do Marketers Think?” based on an April – June survey of 457 respondents at b2b and b2c marketers. Highlights from the report:
72% of respondents currently have a social media strategy, and 80% of those who do not plan to have one in the next 12 months.
75% plan to increase their investments in social media. The largest percentage (35%) say that their social media investments are tied to specific programs or campaigns. 21% say their social media investment is funded by moving dollars from mainstream media, while 33% say it is an increase in spending.
70% say their social media goals include both customer retention and new customer acquisition.
The top platforms currently being used are LinkedIn (87%), Twitter (84%) and Facebook (78%). 65% have a corporate blog; 37% are planning to add one.
30% have done advertising on social media. Of those, 56% said the campaign performed as expected or exceeded expectations; 27% said it performed worse or far below expectations.
In a May 2010 study, Digital Brand Expressions found that while 78% of companies are actively using social media sites, a surprising 52% of these social marketers are operating “without a game plan” (similar to the 50% found in an April 2010 study by R2integrated). Continue reading →
According to a White Horse report based on a March 2010 survey, 86% of B2B marketers are using social media, compared to 82% of B2C. However, the degree of engagement varies significantly: 52% of B2C marketers are engaged in daily social media marketing, while only 32% of B2B marketers have a daily social media presence. The full report compares B2B social media marketing use to B2C in the areas of staffing, support, utilization, and measurement. Continue reading →
UBM TechWeb released a social media research study on May 26, 2010, that details how technology professionals and technology marketers are using social networking sites such as LinkedIn, Facebook, YouTube, Twitter, and blogs. Entitled “Social Media at Work,” it is the first study of its kind to examine both the usage and preferences of technology decision makers and the activities technology marketers employ to reach them.
The study examined the social media consumption habits of 630 technology professional respondents and 350 technology marketing respondents, reveals a gap between social media usage and marketing – “While many technology marketers have established a presence on Facebook and Twitter, many are not taking full advantage of the sites that technology professionals frequent and value most, such as LinkedIn and blogs,” said Brandon Friesen, VP and online strategist at UBM TechWeb. Continue reading →
Garrido’s Restauarant in Austin, Texas has designated manager Nicole Maddocks to monitor and post on Facebook, Twitter, Yelp and other social media sites. In an interview with SmartBrief, she says that while she wishes Twitter would prove to be the most useful in driving traffic to the eating establishment because she spends so much time and energy on the site, Yelp has proven to be better.
That’s because for restaurants, most people seem to rely on Yelp for reviews and advice. She monitors comments and responds quickly – though privately – to negative reviews. With complaints, Continue reading →
European research and consulting firm InSites Consulting has released a detailed report based on a global study of 2,800 internet users. The full report provides fascinating insights into social networking preferences and behaviors around the world, so we are embedding it above.