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33% of Business Managers Cite Confidentiality Concerns As An Obstacle to Social Media Adoption

State of Social Media

Smart Brief on Social Media has released a report, The State of Social Media for Business, based on research across 6,500 business executives conducted with research firm Summus Limited.  The full 145-page study ($389 with a Smart Brief discount) is very rich , but even the executive summary (registration required) has some very interesting data points on […] Read →

Only 36% of Small Businesses Agree Their Customers Spend Time on Social Networks

Word-of-mouth marketing services provider RatePoint has released an August 2010  survey of more than 150 small businesses, the vast majority five employees and under, about opinions on topics such as social media and online reviews, and found that many small businesses are unsure about the impact of social networking on reaching customers. While 36% of small […] Read →

TWTRCON SF 2010: The Case Studies

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TWTRCON SF 2010 will be a one-day total immersion in the case studies, the practical skills and the tools that companies need to stay at the cutting edge of the real-time web.  We’ve added a lot of beefy content for the November 18 event (download a PDF of the full agenda here), but the heart […] Read →

49% of CIOs Say Twitter's Biggest Challenge to Enterprise Adoption is its Perception as a Time-Waster

According to a new survey of 75 CIOs conducted by Diamond Management and Technology Consultants and reported by, CIOs  who have joined Twitter say they are tweeting more than they did last year, are seeing a tangible return on investment and view Twitter as a useful business tool. 92%  of the CIOs surveyed agree that […] Read →

21% of Marketers Moving Budget from Mainstream Media to Fund Social Media

King Fish Media has released a report, “Social Media Usage, Attitudes and Measurability: What Do Marketers Think?” based on an April – June survey of 457 respondents at b2b and b2c marketers.  Highlights from the report: 72% of respondents currently have a social media strategy, and 80% of those who do not plan to have one in the […] Read →

52% of Companies Using Social Media are Operating Without a Social Strategy

In a May 2010 study, Digital Brand Expressions found that while 78% of companies are actively using social media sites, a surprising 52% of these social marketers are operating “without a game plan” (similar to the 50% found in an April 2010 study by R2integrated). Read →

86% of B2B Companies and 82% of B2C Have A Social Media Presence

According to a White Horse report based on a March 2010 survey, 86% of B2B marketers are using social media, compared to 82% of B2C. However, the degree of engagement varies significantly: 52% of B2C marketers are engaged in daily social media marketing, while only 32% of B2B marketers have a daily social media presence. […] Read →

Social Media Research Shows Gap Between Technology Professionals and Technology Marketers Preferences and Usage

UBM TechWeb released a social media research study on May 26, 2010, that details how technology professionals and technology marketers are using social networking sites such as LinkedIn, Facebook, YouTube, Twitter, and blogs. Entitled “Social Media at Work,” it is the first study of its kind to examine both the usage and preferences of technology […] Read →

Yelp Works Better Than Twitter for One Restaurant

Garrido’s Restauarant in Austin, Texas has designated manager Nicole Maddocks to monitor and post on Facebook, Twitter, Yelp and other social media sites. In an interview with SmartBrief, she says that while she wishes Twitter would prove to be the most useful in driving traffic to the eating establishment because she spends so much time […] Read →

940 Million Social Network Users Worldwide

Social networks around the world 2010 European research and consulting firm InSites Consulting has released a detailed report based on a global study of 2,800 internet users. The full report provides fascinating insights into social networking preferences and behaviors around the world, so we are embedding it above. InSites has a blog post summarizing key […] Read →

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