Econsultancy’s 59-page The Value of Social Media Report, produced by in association with Online Marketing Summit, is based on an online survey of more than 400 client-side marketers and agency respondents, which took place in December 2009 and January 2010. Findings include: Facebook is the Web property mostly commonly used in social media, with 85% of companies [...] Read →
The third wave of results from the Small Business Success Index™ (SBSI) sponsored by Network Solutions and the Center for Excellence in Service at the University of Maryland’s Smith School of Business reports social media adoption by small businesses has doubled from 12% to 24% in the last year. Nearly one out of five small [...] Read →
A survey of 500 companies found a 70% increase in spam and malware attacks via social networking sites in 2009, according to security firm Sophos. Facebook topped the list as the perceived riskiest of the major social-networking sites, followed by MySpace, Twitter, and finally LinkedIn. The Sophos report (PDF) said that more than 50% of the [...] Read →
According to a new IDC survey of 4,710 U.S. workers, 57% use social media for business purposes at least once per week. Additional findings from IDC’s social business research include: 15% surveyed reported using a consumer social tool instead of corporate-sponsored social tools for business purposes The number one reason cited by U.S. workers for [...] Read →
A Business.com study of more than 1,700 small business owners or managers currently using one or more social media resources to help them get the information they need to do their jobs on a day-to-day basis finds that small business leaders currently show a strong preference for “passive” social media sources of business-relevant information — such [...] Read →
A fabulous collection of 25 social media infographics, from The World Map of Social Networks to the The Web After Twitter. Very highly recommended and many thanks to Michael Duvall at WebDoctus for compiling these. Link to the full post at WebDoctus here. Read →
According to a new edition of the SheSpeaks “Annual Social Media Study,” social networking profile penetration climbed from 58% of Internet users in 2008 to 86% in 2009. 80% of female Internet users said they had become a fan of a product or brand on a social network. In addition, 72% had learned about a new [...] Read →
Econsultancy and bigmouthmedia’s recent “Social Media and Online PR Report” offers suggestions for damage control based on a survey of 344 advertisers already operating in social media in the UK, Europe, and North America. The two top ways to counter negative comments were directly engaging the commenter (47%), and improving the quality of products or services being [...] Read →
According to a nationwide survey conducted by Robert Half Technology, a Menlo Park-based company, 54% of CIO’s at 1,400 companies surveyed completely restrict employees from visiting social networking sites. Another 19% restrict use for business purposes only. Article at SF Examiner. Read →
According to The Social Media and Online PR Report, published by Econsultancy in association with bigmouthmedia, 86% of companies plan to spend more money on social media in 2010, while 13% are planning to keep the same level of budget. 54% of companies say that the biggest barrier to better social media engagement is a [...] Read →