On average, Canadians spend more time than Americans on social networks. In 2011, Canada had the world’s highest social networking penetration (as a percentage of population). An eMarketer report takes a look at the breakdown of social media demographics and preferences in Canada, where marketers are quickly moving into the social space. Read →
A recent study from the Canadian Council of Public Relations (CCPRF) examined popular sources – including social media, blogs, company websites, and traditional media – that Canadians rely on when looking to purchase a product or service. While the majority of Canadians prefer traditional media sources when seeking product information, the results clearly indicate a “significant generational gap” in the use of social media for purchase research. Read →
Recent data from comScore measured the sources of web traffic in 13 countries, with computers (not surprisingly) well in the lead – they account for at least 93% of web traffic among these countries. The U.S. had the most traffic coming from non-computer devices (including mobile phones, tablets, etc), and the non-computer device of choice varied significantly among the countries surveyed. Read →
New data from 3GVision reveals that mobile barcode use worldwide is “on a path of exponential growth” with a 62% growth rate from Q4 2010 to Q1 2011. Barcode usage in the U.S. grew 182% from Q4 of 2010 to Q1 of 2011, and grew 630% year-over-year. Read →
A study from comScore indicates that Canada has a greater percentage of online users than any other country in the world. 68% of the Canadian population is online, while France and the U.K. are at 62%, Germany at 60%, and the U.S. at 59%. According to Social Times, Canada also ‘dominates’ social networking service Facebook, [...] Read →
Consumer research company TNS has released “Digital Life,” the “world’s largest study into consumers’ digital behaviours and attitudes ever conducted.” It’s based on a September 2010 study of online behaviour and perspectives in 46 countries.* Developing/rapid-growth markets are the most avid users of social networks. The study found that social networking has become a mainstream activity [...] Read →
Business leaders worldwide are deeply concerned about security threats associated with using Web 2.0 technology. On September 27, McAfee, Inc. released a survey of over 1,000 global business decision-makers in 17 countries, which revealed that half of businesses were concerned about the security of Web 2.0 applications (including social media, micro blogging, collaborative platforms, web [...] Read →
Sysomos has updated their analysis of tweets by geography, and has found that the use of Twitter is becoming more widely distributed around the world. The company also found that almost no one is using the geo-location API tool that Twitter launched last August, with only 0.23% of all Tweets tagged with geo-location. Among the most significant [...] Read →
TrendStream, who publishes the Global Web Index, has created a visualization that shows the penetration of different social technologies in major markets around the globe. The research is based on interviews with 32,000 Internet users in 16 countries. Article in Mashable; full chart at Global Web Index. Read →
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