Tag Archives: car

How Toyota Used a Twitter Chat to Connect With Its Fans

Toyota USA President Jim Lentz took an hour out from his busy schedule at the Detroit Auto Show this week to conduct a live Twitter Chat about the company’s introduction of an extended line of new Prius models. You can see the results online.

As with most Twitter Chats, participants need to be able to multitask and handle  multiple streams of information simultaneously. For example, you’ll see five Continue reading