For Earth Day, good news web site HooplaHa has teamed up with the Earth Day Network and their A Billion Acts of Green Campaign to encourage Earth-friendly acts of kindness — and encourage users to document and share them with the Vine app for Twitter, using the #GivingVine hashtag. Read →
On social media, intimacy trumps mass-messaging, according to new research conducted by Discovery Communications across 400 members of its Influencer Panel. And getting active influencers to talk about your brand will have more impact than talking about yourself. The Discovery Research team identified four strategies for engaging active social media users with your brand. Read →
It’s difficult to move quickly in social media when every post must first be vetted by an international bureaucracy and then translated into six languages. But that hasn’t fazed the United Nations, which maintains a very active presence on Twitter, Facebook, Google+, Tumblr and YouTube. The UN is committed to social media as a way of engaging its diverse constituencies and raising awareness and gaining support for a variety of causes. We outline a number of ways in which the organization is using social media to drive its business goals. Read →
Pinterest has been seeing a lot of buzz lately, catching the attention of brands such as Etsy, Lands End and Real Simple and others. The service is a virtual pinboard: users can create boards around different themes or topics and then pin images to those boards. Other users can follow boards, comment on pinned images or re-pin them to their own boards. It’s highly addictive, fun and visually engaging.
Essentially, Pinterest is about visual content curation. It’s the perfect place to tell an engaging story and get people involved in that story. Which is why it’s a great platform for cause marketers. Read →
Beauty brand Clarisonic used a cause marketing campaign to substantially increase traffic to its Facebook page, contributed to doubling unit volume of its skincare brush product, and resulted in a more than $1 million contribution to Look Good…Feel Better, which hosts self-help beauty workshops to help improve the self-esteem and quality of life for people battling cancer. Read →