Networks want viewers to watch television programs live (with commercials and all), and social media – particularly Twitter – offers some interesting opportunities to keep audiences engaged. CBS’ Hawaii Five-o is giving viewers a big incentive to live-tweet during the show’s next episode. According to Deadline, on Monday night the show will become the “first primetime drama to allow viewers to choose the ending of an episode in real time.” Read →
The CBS Fall TV season begins this week, and social media is playing a big part in this year’s launch. There will be two weeks of social media events, including online chats with producers, Twitter hashtags for each show, and Tweet Week with actors and producers available to answer fan questions via social media. Read →







