The 5 Biggest Stories in Social Media from 2011

Posted on January 13, 2012 by Tonia Ries | 1 Comment

Snippet from The Social Media Monthly January 2012 issue cover - art by Derek Yaniger

Social media now accounts for 22% of all the time that we spend online. So how did we spend that time in 2011? And how will that change in the next year? The top stories on social media in 2011 include the Arab Spring, Weinergate and social TV… Read →

Posted in: Blog, Insights

Tags: American Express, American Red Cross, Burn Notice, Chapstick, ConAgra, Discovery Communications, Facebook, Foursquare, Google Plus, Kenneth Cole, Netflix, Piers Morgan, Qwikster, social media fails, social TV, Sundance Channel, the Arab Spring, The Social Media Monthly, The Weather Channel, USA Networks, Weinergate

Facebook Fail: Chapstick Turns Discussion Into Disaster

Posted on October 28, 2011 by Marissa McNaughton | 19 Comments

How should a brand react during a social media crisis? There’s no ‘one’ right answer, but repeatedly deleting Facebook comments from fans (and others) got Chapstick into some seriously hot water this week. Read →

Posted in: Blog, Social Media Case Studies

Tags: Chapstick, deleting comments, Realtime NY 11, social media ads, social media crisis

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