Miller Lite and sponsored Nascar driver Brad Keselowski – winner of last year’s Daytona 500 – are teaming up for the “Get on the 2″ campaign, meant to promote Miller Lite while also raising fund’s for Keselowski’s Checkered Flag Foundation. Fans get the chance to have their photos in a mosaic on Keselowki’s car (which is No. 2) and Miller Lite will donate up to $22,222 to the driver’s foundation. Read →
UNICEF’s new Pinterest campaign cleverly turns the concept of this visual social network on its head. The site – normally dominated by photos of delectable desserts, beautiful vacation spots, or home decor – is a showcase for the “wish list” of a fictional 13-year-old girl from Sierra Leone, which includes basic necessities like rice and running water. Read →
Unilever is partnering with Facebook through the not-for-profit WaterWorks, which aims to provide safe drinking water to 500 million people by 2020. The campaign is part of Unilever’s Sustainable Living Plan (launched in late 2010), but this latest effort looks to Facebook’s huge worldwide user base for help. Read →
TOMS Shoes recently launched its annual “One Day Without Shoes” campaign – meant to show the impact a pair of shoes can have on a child’s life – with a strong emphasis on social media by encouraging supporters to share their experiences with the #withoutshoes hashtag. AOL partnered with TOMS to help drum up online buzz before the event, and used social media analytics to rally consumers and as a way of sharing results. Read →
Founded in London in 1852, the Salvation Army came to the United States in 1879 and launched its concept of reaping donations at Christmas time by putting bell ringers out in front of stores with red kettles in San Francisco in 1891. Today, the faith-based social service charity is as modern as can be, streaming [...] Read →
Facebook and The Nielsen Company jointly conducted a survey, fielded January 20 and 21 amongst 50,641 Facebook users ages 13 and older in the U.S., U.K. and Australia, and found that 39% of Facebook users in the U.S., U.K. and Australia have already donated money or goods to the relief efforts following the January 12 earthquake [...] Read →
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