Part 5 of our summary of the #RLTM NY 11 Realtime Conference, based on the best tweets sent by attendees during the conference on June 6. The tweets in this post summarize the panel titled “Right Time, Right Place: Getting Customers to Check In,” with RadioShack Social Media Director Adrian D. Parker, Foursquare Product Manager Siobhan Quinn, The Corcoran Group’s Director of Internet Product & Marketing Matthew Shadbolt. The discussion was moderated by Allen & Gerritsen’s Senior Vice President, Digital Incubator Michael Schneider. Read →
In March, GetGlue.com partnered with Entertainment Weekly to award EW-branded stickers when they checked in any items on that week’s EW Must List of editor’s picks. According to EW.com director of business operations Seth Silverstein, the brand’s “Must List” sticker has been unlocked over 60,000 times, with a total estimated impression count well into the millions. Read →
The Washington Redskins this fall became the first National Football League team to reward its fanatic Foursquare fan followers with a badge on the location-based site. To unlock the Foursquare badge when showing up for home games at the team’s FedExField, fans must check in within three hours before or three hours after each game [...] Read →

![Location-Based Marketing Panel at #RLTM NY 11 [Best of the Backchannel] Mike Schneider](http://therealtimereport.com/wp-content/uploads/2011/05/Mike-Schneider.png)





