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Social Networking Stats: Sina Weibo Tops 300 Million Users, #RLTM Scoreboard

China's Sina Weibo micro-blogging service has 300 million users

Sina Weibo (a Twitter-like microblogging site in China) has over 300 million users; but these users are also subject to the occasional government crackdown. Read more about Weibo and view this week’s updated #RLTM Scoreboard with the latest social networking statistics. Read →

20% of People Worldwide Will Use Social Networks This Year

1 in 5 People Will Use Social Networks - Worldwide - in 2012

A new report by eMarketer, “Worldwide Social Network Usage: Market Size and Growth Forecast,” lays out the numbers for social networking growth over the next few years. In 2012, there will be 1.43 billion social network users, a nearly 20% increase over 2011. One out of every five people worldwide will use a social network this year; one in every four will do so in 2014. Read →

50% Of Internet Users In China Are On Social Networks

Over 50% Of Internet Users In China Are On Social Networks

A new report by eMarketer looks at China’s online audience – the largest in the world, with 513 million people – and its continued growth, as well as the expansion of social networking and microblogging (weibo). Read →

Social Networks Grow 23% Worldwide; India Sees Fastest Growth

Facebook helped to fuel social networking's 23% growth worldwide

According to new estimates by eMarketer, over 1.2 billion people worldwide used social networking sites at least once per month as of December 2011. By the end of 2012, this number will climb to nearly 1.5 billion internet users. The study also examines the number of social networking users, penetration rates and growth rates in countries around the world, as well as the projected global growth of Facebook from 2011-2014. Read →

Social Media Users in Emerging Markets More Likely To Engage With Brands Online

Social Network Users in India, Brazil and China More Likely to Engage With Brands Online

An October 2011 survey by Jack Morton Worldwide asked consumers in Brazil, India, China and the US why they buy (and buy into) brands, including their presence on social media. The results indicate that consumers in emerging markets are more responsive to brands on social media than US consumers. Read →

China: Microblog Users Increase 296% in 2011

China: Micro-blogging More Popular Than Social Networking

Data recently released from The China Internet Network Information Center (CNNIC) – a state-supported research organization – revealed that the number of microblog users topped the number of social network users in China in December 2011. Read →

Mobile Payments To Reach $670 Billion by 2015

Mobile Transactions To Triple By 2015

According to a new study by Juniper Research, the total value of mobile payments for digital and physical goods, money transfers and NFC (Near Field Communications) transactions will reach $670 billion by 2015, nearly triple the current value of $240 billion. Read →

65% of Companies in China Use Social Networks Successfully For Customer Acquisition

A recent survey by Regus reveals that 47% of businesses successfully used social networks for customer acquisition in 2011, a 7% increase over 2010. The US was slightly behind this average, with 43%. Out of all the countries studied, China saw the greatest change in successful customer acquisition, rising from 44% in 2010 to 65% in 2011. Read →

Sina Weibo Responsible for 87% of Time Spent on Micro-Blogging Sites in China

Sina Weibo, China's micro-blogging service

Micro-blogging continues to grow in China, and Sina Weibo – referred to by the SFGate as “China’s homegrown equivalent” to Twitter – is responsible for 87% of the time spent on micro-blogging services there. The last figures released by Weibo listed the service as having 50 million members back in October 2010. SFGate reported analyst […] Read →

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