Last Saturday, a group of protesters from the Occupy Wall Street movement entered a Citibank branch in New York City, reportedly to close their accounts. About 40 minutes later, 23 or 24 of them had been arrested by the New York City police. The story quickly went viral: ”In the stupidest public relations move in history, #Citibank had customer arrested for closing their accounts” reads the tweet that is re-posted by hundreds of people. Two days later, a video showing some of the arrests taking place has been viewed by nearly 150,000 people.

Can you spell PR nightmare? So what do you do? Read →