It’s that time of year, and we couldn’t help looking back to see what our most popular #RLTM posts were in 2011. Check them out here… Read →
Last Saturday, a group of protesters from the Occupy Wall Street movement entered a Citibank branch in New York City, reportedly to close their accounts. About 40 minutes later, 23 or 24 of them had been arrested by the New York City police. The story quickly went viral: ”In the stupidest public relations move in history, #Citibank had customer arrested for closing their accounts” reads the tweet that is re-posted by hundreds of people. Two days later, a video showing some of the arrests taking place has been viewed by nearly 150,000 people.
Can you spell PR nightmare? So what do you do? Read →
Part 2 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize our morning panel, “Listen Up! Turning Conversations into Business Opportunities,” with panelists Randall Brown, Gatorade’s Director of Digital Engagement, Jeff Cole, Kellogg’s Senior Manager Global Social Media Operations, Frank Eliason, Citibank’s SVP of Social Media, and Victoria Harres, PR Newswire’s Director Audience Development. The panel was moderated by Stephen D. Rappaport, Knowledge Solutions Director, ARF. Read →
It used to be that your marketing efforts had to find a way to INTERRUPT what the customer was doing— reading a magazine, watching a movie—and then convince them to pay attention to your message. Good luck with that these days. Today’s consumers and business people are distracted and perpetually multi-tasking. The DVD and streaming video services have put them in control of their own programming.
But today, customers are TELLING YOU what they need, when they need it, and how they want to hear from you. If you start LISTENING, you will be able to create marketing strategies that are more targeted, more relevant and more effective than any push-marketing initiative you’ve ever seen. Read →
NEW YORK, May 3, 2011 /PRNewswire/ — The Realtime Report and Modern Media today announced that Realtime NY 11 (http://therealtimereport.com/ny11, hashtag #RLTM), a one-day conference on the business use of realtime, social and mobile technologies taking place June 6, 2011 at B.B. King Blues Club in New York, will feature case studies and best practices from social media experts at leading brands. Read →
