A new forecast from Borrell Associates predicts massive growth in ad revenues this year, as reported on Mediapost. Overall the Borrell report, “The Social Networking Explosion: Ad Revenue Outlook” has social network ad spending increasing 68% from $4 billion in 2009 to $7.5 billion in 2010, then continuing to grow every year to about $38 [...] Read →
Nielsen has released its March 2010 analysis of social network usage. The company found that Facebook and Twitter posted significant year-over-year gains in user activity–a 69% increase for Facebook and a 45% increase for Twitter–in the U.S. Global traffic to social networking sites totaled 313,690 million visitors. The total minutes spent on social networks monthly saw [...] Read →
Royal Pingdom has used Google Adplanner U.S. data for 19 different social network sites, and analyzed the data for age demographics. The analysis showed that the average social network user is 37 years old. LinkedIn has the highest average user age of 44, while Bebo has the youngest, 28. The majority of 64% of Twitter users and [...] Read →
According to The Nielsen Company, global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. Social networks and blogs are the most popular online [...] Read →
According to The Nielsen Company, global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. Globally, social networks and blogs are the most popular [...] Read →
Silicon Alley Insider’s Chart of the Week, created by pingdom.com and based on data from Google Ad Planner, shows that the average Facebook user views 662 pages a month. Next-most-sticky is Hi5, with an average of 351 pages a month, followed by MySpace, at 261 views per visitor per month. Read →
Research by Royal Pingdom confirms the trend. It shows that most of the networks that could be considered to be ’social’ in the real sense of the word – Facebook, Twitter, MySpace and Bebo have a user base that’s 50%+ female. Networks that are arguably much more functional in the sense that you save or [...] Read →
According to MomConnection, The Parenting Group’s research panel of 5,000 moms, 60% of moms report having used a social network in the past 24 hours, turning to online communities and social networks for advice, support and connection. But moms are four times more likely to turn to their personal offline network of friends and family [...] Read →
InsightExpress just released the results of a study that looks at the attitudes of social network participants toward advertising. The upshot? Traditional ads – not so good. Participatory and opt-in marketing campaigns – good. The responses do vary quite a bit based on which sites the respondents are using; CafeMom users are especially Read →