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Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)

Facebook Advertising Global Games 2012 Report from Kenshoo

When it comes to Facebook advertising, there are vast differences between the performance and effectiveness of the ads across different countries.  According to a new report from Kenshoo, a social media advertising platform, Mexico, Turkey, India and Italy all offer very attractive opportunities for advertisers — with far more cost-effective, higher-performing Facebook ads than markets such [...] Read →

Mobile Ad Click-Through Rate Twice As High for iPhone, iPad Users

iPhone, iPad Users Most Likely to Click on Mobile Ads via Marketing Profs_T

A study by MediaMind shows that mobile ads served to iPhones and iPads deliver a higher click-through rate than those on other mobile operating systems, including Google’s Android. Ads on iOS mobile platforms outperformed ads served to Google Android phones by more than 2.5 times. Read →

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