When it comes to Facebook advertising, there are vast differences between the performance and effectiveness of the ads across different countries. According to a new report from Kenshoo, a social media advertising platform, Mexico, Turkey, India and Italy all offer very attractive opportunities for advertisers — with far more cost-effective, higher-performing Facebook ads than markets such [...] Read →
A study by MediaMind shows that mobile ads served to iPhones and iPads deliver a higher click-through rate than those on other mobile operating systems, including Google’s Android. Ads on iOS mobile platforms outperformed ads served to Google Android phones by more than 2.5 times. Read →







