Coca-Cola accounted for nearly 14% of the 10.6 billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Coca-Cola was the #1 brand in social media impressions – with twice as many mentions as #2 brand Apple – in July 2012. Read →
Coca-Cola has built up an impressive social media fan base, and is now using riddles and other small challenges to engage fans on these platforms and get them to interact with branded content. With 40.5 million Facebook fans, over 505,000 followers on Twitter and 434,000 following the brand on Google+, Coca-cola has no shortage of fans to try out a new social strategy. Read →
It’s that time of year, and we couldn’t help looking back to see what our most popular #RLTM posts were in 2011. Check them out here… Read →
Taking the business mantra of “think global, act local” to its maximum, Coca-Cola’s Facebook page is tailored to its 36 million fans around the world. While nearly all those fans access it through a single page, what they see differs based on where they are. Read →
Yesterday Twitter announced and began rolling out a major redesign (which we like a lot). Along with the redesign, it also introduced brand pages. Here’s a complete rundown on how the first 20 brands with a Twitter Brand Page have chosen to use them, along with images of each brand page. Read →
Candytech, a Czech company that creates and measures Facebook marketing campaigns, has put together an infographic to show Facebook’s growth and population through 2010. The data is from Candytech’s statistics portal, SocialBakers, as reported via TechCrunch. Here are some highlights: Read →
A recent eMarketer analysis of Facebook Fan Pages found significant growth in the number of Facebook fans for some major brands between August and November of 2010. We checked the most recent numbers for the top 10 brands, and found that this growth has continued. Since November, YouTube has added another 3 million fans reach 26.5 [...] Read →
The presence of advertisers on Twitter has grown significantly since the introduction of Promoted Tweets in April 2010, and now a few brands are taking it a step further: using the organically trending topics and hashtags as a vehicle for their Promoted Tweets.
Last week, as #alliwant was organically trending, several brands harnessed the power of this trending phrase to engage more users with their paid marketing messages, including Pillsbury, Coca Cola, and Greater Than AIDS (an anti-AIDS initiative). Read →
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