Tag Archives: commerce

Pin-Commerce? 21% of Pinterest Users Have Purchased a Product They Found on the Site

According to a survey of 4,851 U.S. online consumers conducted by online comparison site PriceGrabber between March 13 and 26, Pinterest drives buying:  21% of respondents who use the site say that they have purchased a product after seeing its picture on the site.   The most commonly purchased products were food- and cooking-related (33% of those purchased), fashion/clothing (32%), home decorating (30%) and crafts (26%).

Searching for recipes is the favorite interest among pinners:  70% of Pinterest account holders cite cooking and recipes as the top item they pin.  65% of Pinterest users pin home decorating inspirations, 53% craft ideas, 41% fashion and shopping ideas,  34% entertaining ideas, and 33% gardening.

How regularly do Pinners use the site? 37% of users surveyed log in a few times a week, with only 10% saying that they use the site a few times a day.  55% have created between 2 and 10  Pinboards.

And there’s still a lot of room for growth:  58% of consumers do not have a Pinterest account, and 32% said they are not familiar with Pinterest.

Are you a Pinterest user?  Have you ever clicked through to buy a product from the site?

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Over 60,000+ Products Have Been "Liked" on Levi.com

Smart Brief on Social Media has published an interview with Levi’s Director of Digital and Social Marketing Megan O’Connor, in which she discusses Levi’s success in integrating Facebook functionality into its online Friends Store.

The goal was to “create a customized social-shopping experience that will make buying jeans online more fun.” and helping shoppers “find popular styles and getting recommendation on fits from their friends.”  O’Connor also talks about how the Facebook integration helps them to build trust and get feedback from customers that can impact future lines. Continue reading

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