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Pin-Commerce? 21% of Pinterest Users Have Purchased a Product They Found on the Site

Pinterest Growing Rapidly in Europe

According to a survey of 4,851 U.S. online consumers conducted by online comparison site PriceGrabber between March 13 and 26, Pinterest drives buying: 21% of respondents who use the site say that they have purchased a product after seeing its picture on the site. The most commonly purchased products were food- and cooking-related (33% of those purchased), fashion/clothing (32%), home decorating (30%) and crafts (26%). Read →

Over 60,000+ Products Have Been "Liked" on

Levis like

Smart Brief on Social Media has published an interview with Levi’s Director of Digital and Social Marketing Megan O’Connor, in which she discusses Levi’s success in integrating Facebook functionality into its online Friends Store. The goal was to “create a customized social-shopping experience that will make buying jeans online more fun.” and helping shoppers “find popular […] Read →

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