There’s a lot of talk about first-mover advantage among social media pioneers. But sometimes it’s better to take your time, according to the folks at Vestas, the big Danish wind energy company. Read →
Smart marketers know that one of the major advantages of social media in business is its ability to build deep two-way communication. That’s taken to heart at Whole Foods Market, where just 5% of the tweets are promotional and 10% content-based. The rest – a whopping 85% – are responses to customers. Read →
Home Depot is a brand known for customer service and the extensive knowledge of each associate in-store, on the sales floor. Aiming to keep this level of authenticity while assembling a social media team, they chose to create a ‘hybrid’ job: the social-media store associate. Read →
Part 1: Marty St. George, Senior Vice President of Marketing & Commercial Strategy at JetBlue Airways, speaks about how and why JetBlue began to use social media. He presents the challenge of creating a successful marketing plan in the airline industry, which traditionally isn’t rated well with consumers. Read →
Part 3: Marty St. George, Senior Vice President of Marketing & Commercial Strategy at JetBlue Airways, presents another case study with the ‘Happy Birthday JetBlue’ specials, illustrating the power of social media to get customers excited about a brand in real-time. Read →
Using a search that compares the world wide search volume on Google for new media, web 2.0, and social media, Justin Kistner of socialfresh states that “we’re in the 3rd Era of the Web and it’s The Era of Social Media”. Kistner notes that the decline of Web 2.0 and the rise of social media [...] Read →
In a May 2010 study, Digital Brand Expressions found that while 78% of companies are actively using social media sites, a surprising 52% of these social marketers are operating “without a game plan” (similar to the 50% found in an April 2010 study by R2integrated). Read →
Tax time comes but once a year and for accountants and tax software makers like Intuit’s TurboTax, it’s make or break time. That’s why this past tax season, Turbo Tax ramped up its social media efforts on Twitter to match customer demands of the season. Besides improving customer relations, it also helps retain customers, according [...] Read →
The business of managed DNS (Internet Infrastructure as a Service) is anything but sexy, but the Dyn Inc. team has a group of 2,000+ passionate users following them on Twitter. The Dyn Inc. story began the same way a number of tech start-ups did — as a big idea out of a college dorm room. [...] Read →
IBM doesn’t have a corporate Twitter ID because “we want the IBMers in aggregate to be the corporate blog and the corporate Twitter ID,” says Adam Christensen, social media communications at IBM Corporation. “We represent our brand online the way it always has been, which is employees first. Our brand is largely shaped by the [...] Read →