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Intel and Toshiba Social Video Ads Earn 55M Views – With Fans Playing A Starring Role

Posted on October 9, 2012 by Marissa McNaughton | No Comments
Intel and Toshiba Social Video Ads Earn 55M Views - With Fans Playing A Starring Role

“An online coming-of-age love story” formed the basis for a new social video campaign by Toshiba and Intel – with the main character being played by 76 different fans of the brand. The six week web series “The Beauty Inside” featured a lead character, Alex, who searches for love while waking up each day in a different body, reports ClickZ. How did this wacky concept end up earning 55 million views and holding strong as the top viral video ad (according to Visibile Measures) for three weeks in August? Read →

Posted in: Social Media Case Studies

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Dell's Social Media Efforts Go Mainstream

Posted on June 22, 2010 by John Eckhouse | No Comments

Dell launched a social media and community department to manage consumers’ then-burgeoning use of the Internet way back in 2006. An overview in a recent issue of the Austin Business Journal describes how social media at Dell has changed from a specialized approach to marketing to as much a part of doing business as conventional advertising. Read →

Posted in: Social Media Case Studies

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U.S. marketers plan to increase social media spending

Posted on December 22, 2009 by Tonia Ries | No Comments

According to eMarketer, the MarketingSherpa 2010 Social Media Marketing Benchmark Report, shows that U.S. marketers plan to increase social media marketing budgets in 2010. Retail and e-commerce marketers are more likely to increase social media marketing budgets next year, at 79%, followed by publishing and media at 63% and computer hardware and software companies at [...] Read →

Posted in: Social Media Statistics

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