The average European consumer spends more than a day (25.9 hours) online every month, according to a new report by comScore. For those 397 million Europeans, social networking now accounts for 1 in 4 minutes spent online. Read →
A recent report from comScore measured social networking visitation and engagement around the world, by region. Asia Pacific saw the largest percent of worldwide visitors to social networking sites – 32.5% – and Europe had the highest engagement, responsible for 38% of all social networking minutes. Read →
New data from comScore shows that micro-blogging platform Tumblr has experienced significant growth over the past year, with visitor numbers growing from 4.2 million in July 2010 to 13.4 million in July 2011, a growth rate of 218%. Tumblr’s demographic is heavily skewed toward younger generations, with 50% of the site’s visitor base under age 25. Read →
A recently released study – a collaboration by comScore and Facebook – suggests that the reach and frequency of brand impressions on Facebook may be more important that the number of Facebook fans. The study looks at unpaid impressions for three major brands – Starbucks, Southwest Airlines and Bing – to see the impact of brand exposure, and how brand impressions reach friends of fans. Read →
The latest data from comScore measures the popularity of smartphone applications in the US, where over 76.8 million Americans own smartphones as of May 2011 (a 57% increase from the previous year). Weather and social networking are the two most popular categories of smartphone apps. Read →
New data from comScore’s Video Metrix service reveals that 178 million U.S. Internet users – 85.6% – watched online video content in June 2011, with an average of 16.8 hours per viewer. U.S. internet users engaged in an all-time high of over 6 billion viewing sessions during the month, and viewed over 5 billion online video ads over that time period. Read →
An April 2011 study by comScore reveals that European women spend more time on social networks than men do – a finding that remains consistent across all age groups. Young European women ages 15-24 spend the most time on social networks, logging 8.4 hours per month. Read →
Mobile phones are still on the rise in the US, and mobile users are steadily consuming more and more media content. Social networking showed the greatest increase (46%) year-over-year among all mobile content categories, according to recent data from comScore. As of March 2011, nearly 64 million users are accessing social networks via mobile. Read →
Recent data from comScore shows that social networks received over 200 million unique U.S. visitors in April 2011, and ~151 million of these visitors (three out of four) used Facebook. Read →
In what countries are people spending the most time on social networks? Recently published data by comScore ranks the countries with the highest amount of hours each visitor spent on social networking sites during April 2011. Read →
