According to a new report by Morpace Omnibus, online coupons have become commonplace in the U.S. 94% of consumers are aware that they can download and print coupons from sites online, and more than two-thirds of consumers (67%) have actually done so. Read →
Advertisers take note: celebrity followers and fans on social media can be great consumers and advocates for your brand. According to the Nielsen Company, 64% of adult U.S. Internet users who follow a celebrity also follow a brand, and these fans are more likely than the average online U.S. adult to offer advice and opinions to others online. Read →
A new report from Forrester Research analyzes the digital behavior of young consumers and their relationships with brands via social media. According to Forrester, “Almost half of 12- to 17-year-olds don’t think brands should have a presence using social tools at all.” The report provides stats on this demographic, what they’re expecting from companies on social media, and how brands can reach them more effectively via social channels. Read →
iVillage and SheSpeaks have released a joint an report, “Women and the Digital Path to Purchase, based on an online survey of random sample of women from the SheSpeaks panel, fielded in March 31-April 2, 2010, in which 1,581 U.S. women participated. The research studied the impact of different digital marketing tactics on women’s in-store purchase behavior. Facebook [...] Read →