The 20-year-old rock band Pearl Jam has fans all over the world and what better way to energize them than a worldwide online and offline scavenger hunt? The goal of this social media contest (launched via Twitter): be the first to discover which Pearl Jam songs were chosen for the soundtrack of “Pearl Jam Twenty,” an upcoming documentary film about the group. Read →
When it comes to athletic shoes, Converse has run away with the title as the biggest sneaker brand on Facebook. Converse Chief Marketing Officer Geoff Cottrill says his advice to his company was to “do nothing special” when he first learned of its huge Facebook fan base. His directive was for his team to listen more than it talks on the social media site and to absolutely not bring its ad campaigns from other channels there. Read →
Is it worth paying people to like your Facebook page? Evidently a number of advertisers think so, and more examples have been popping up in recent weeks. Christopher Heine of ClickZ found four examples of Facebook advertisers promoting sweepstakes that required entrants to “like” the brand’s Facebook page in order to have a chance of winning the prize. Read →
McDonald’s has a new espresso-based drink called Caramel Mocha and plans to introduce it by holding a Twitter-based scavenger hunt in nine cities beginning November 16. The first person to find a hidden giant McCafe coffee cup in each city wins a year’s worth of free McCafe beverages. The next 100 people in each city [...] Read →
American Greetings kicked off a 12-day Twitter contest to build buzz heading into Valentine’s Day. The contest, dubbed “Follow the Love,” will include daily questions to be answered in tweets (140 characters or less) by the brand’s followers. A winning tweet will be selected daily and awarded one $100 retailer gift card and a $250 [...] Read →