Procter & Gamble has created a mobile social campaign designed to strike down young girls’ prejudices about tampons and educate them about the benefits of its Tampax brand, while leveraging the intimacy of the mobile phone and the adding viral elements to leverage teen girls’ propensity to share. P&G tapped mobile marketing agency Phonevalley and [...] Read →
There are many great how-to posts out there for marketers trying to figure out what steps to take in order to engage their customers using social media, and we’ll probably add one of our own at some point. A couple of good ones we’ve seen include Jason Baer’s The 7 Must-Haves In Your Social Media [...] Read →