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Social CSR: Unilever Uses Facebook App For Charitable Giving

Unilever Makes Charitable Giving "More Social, More Relevant" With New Facebook App

Unilever is partnering with Facebook through the not-for-profit WaterWorks, which aims to provide safe drinking water to 500 million people by 2020. The campaign is part of Unilever’s Sustainable Living Plan (launched in late 2010), but this latest effort looks to Facebook’s huge worldwide user base for help. Read →

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