The CBS Fall TV season begins this week, and social media is playing a big part in this year’s launch. There will be two weeks of social media events, including online chats with producers, Twitter hashtags for each show, and Tweet Week with actors and producers available to answer fan questions via social media. Read →
A recent study from TVGuide.com reveals the “most social” TV shows from the 2010-2011 season, with NCIS in the lead. TV ratings are no longer about just numbers; now tracking engagement, especially across social channels, is an important measurement for advertisers. Read →






