With the drought of 2012 creating extreme conditions for farmers across a great swath of the U.S., farms are turning to Twitter and other social media tools as a support group to share information, gain insights and keep customers informed about changing conditions. In some cases, farmers are even beginning to use realtime technologies to connect directly with consumers and create new market efficiencies. Read →
TWTRCON SF 2010 will be a one-day total immersion in the case studies, the practical skills and the tools that companies need to stay at the cutting edge of the real-time web. We’ve added a lot of beefy content for the November 18 event (download a PDF of the full agenda here), but the heart [...] Read →
4food, a hamburger shop in Manhattan, encourages customers to mix and match ingredients, add their creations to the menu, then share them with friends on social networks like Facebook and Twitter. The incentive? If someone orders your dish, you get a 25-cent credit. In the store, you can be guided by a staffer, or use [...] Read →
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