Doritos is crowdsourcing the brand’s Super Bowl ads for the seventh year in a row, through the “Crash the Super Bowl” Facebook contest. The brand asked for entries from Oct. 8th through Nov. 16th, and has narrowed it down to five finalists. Two of these five ads will run during the SuperBowl – one chosen by the brand, one chosen by the public. Read →
Asking your customers and fans to hack your brand is about as social as a social business can get. You don’t own your brand: your customers do. And hosting your own brand hackathon is a brilliant way to find out just how far your brand can go if you let them have the controls.
“I think the reason people don’t do brand hackathons is brand managers jealously guard their tag lines, logos, and look,” says Betabrand founder Chris Lindland. If this is you, you’re not ready for a brand hackathon. Read on to find out what you’re missing. Read →
Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city. Four international travel bloggers were invited to stay in the city, and locals were asked to provide tips via #LoveCapeTown to direct the bloggers to must-see destinations throughout Cape Town. Read →
Can social networks help with medical research? The world’s first genetics-based social network – as 23andMe labels itself – is looking to show they can. The company has already collected more than 125,000 DNA samples from customers as part of a search for new genes linked to Parkinson’s disease. Can an internet-based approach to genetics research really work? Read →
Lay’s is one of the latest brands to experiment with crowdsourcing on social media — by allowing consumers to submit recipes for a new chip, and fans on Facebook to vote for the best new flavor. Launching on Friday, July 20th, “Do Us A Flavor” will be the largest promotion in Lay’s 75-year history. Read →
Harley Davidson recently launched its “E Pluribus Unum” (“out of many, one”) social media campaign based on “having actual Harley riders show off their own chrome.” The campaign was conceived, developed and executed by Harley Davidson fans and centers around the Twitter hashtag #StereotypicalHarley. Read →
It’s difficult to move quickly in social media when every post must first be vetted by an international bureaucracy and then translated into six languages. But that hasn’t fazed the United Nations, which maintains a very active presence on Twitter, Facebook, Google+, Tumblr and YouTube. The UN is committed to social media as a way of engaging its diverse constituencies and raising awareness and gaining support for a variety of causes. We outline a number of ways in which the organization is using social media to drive its business goals. Read →
On January 1st, Pizza Hut launched a Facebook contest entitled “Top This!” which encourages fans to create their own rendition of the featured song, upload it as video, and potentially be featured in Pizza Hut’s pre-game Super Bowl ad. Read →
New Facebook shopping app Stucck helps consumers tap into their trusted network of friends and family on Facebook to make purchase decisions. Rather than relying on paid advertising or online reviews from strangers, Stucck users can post a neat side-by-side comparison of two products, and watch in realtime as their social network weighs in Read →
Harley-Davidson is launching a new Facebook app, called “Fan Machine,” that allows fans to submit advertising ideas directly to the company via Facebook. The goal is to provide an outlet for the brand’s “passionate” fans, and also to connect with younger audiences – the company’s average Facebook fan is between 18 and 34. Read →
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