A new study by MediaBrix reveals that advertisers receive engagement rates of around 20% (on average) from social and mobile gaming ads – much higher than engagement rates for Facebook brand pages or pre-roll online video ads. Read →
When it comes to Facebook advertising, there are vast differences between the performance and effectiveness of the ads across different countries. According to a new report from Kenshoo, a social media advertising platform, Mexico, Turkey, India and Italy all offer very attractive opportunities for advertisers — with far more cost-effective, higher-performing Facebook ads than markets such [...] Read →
In the last week, two separate studies have been released that look at how consumers interact with brands on social media. We always love it when two independent sources confirm the findings, so we decided to share both studies in one post. Both studies focus on how different types of consumers interact with brands on social media sites. Read →
A study by MediaMind shows that mobile ads served to iPhones and iPads deliver a higher click-through rate than those on other mobile operating systems, including Google’s Android. Ads on iOS mobile platforms outperformed ads served to Google Android phones by more than 2.5 times. Read →
