As a marketer watches their Facebook Fan totals go up, up, up — sometimes organically and sometimes via paid Facebook ads — they get a rush of gratification that they are building their customer base to new altitudes. Not so fast. The research I just did suggests that a brand’s new Facebook fans are mostly customers who were already loyal to the brand in the real world. They are true blood, not new blood. Read →
A recent survey by Regus reveals that 47% of businesses successfully used social networks for customer acquisition in 2011, a 7% increase over 2010. The US was slightly behind this average, with 43%. Out of all the countries studied, China saw the greatest change in successful customer acquisition, rising from 44% in 2010 to 65% in 2011. Read →
The American Express OPEN “Small Business Monitor” spring 2011 edition found the use of social media networking for online marketing has risen to 35% among US small businesses (less than 100 employees), as reported by eMarketer. 44% of US small businesses now use social media tools ‘to promote their business to new customers’ (up from 39% in Sept 2010) and their efforts focus mainly on the top 3 social networking sites. Read →
According to a June – July email survey of 369 U.S. marketers — consisting of loyalty marketing firm COLLOQUY subscribers and Direct Marketing Association members — U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much as companies who use it for brand awareness, customer acquisition and other core [...] Read →
King Fish Media has released a report, “Social Media Usage, Attitudes and Measurability: What Do Marketers Think?” based on an April – June survey of 457 respondents at b2b and b2c marketers. Highlights from the report: 72% of respondents currently have a social media strategy, and 80% of those who do not plan to have one in the [...] Read →
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