Truvia – a sugar alternative – is seeing solid results from a social media campaign asking fans to help direct the company’s expansion efforts. The campaign, entitled “Turning the Town Truvia,” asks the brand’s Facebook fans where they’d like to see Truvia – and participating fans are entered for chance to win $5,000. Read →
Business to business organizations worldwide lag far behind consumer marketers when it comes to monitoring, tracking and engaging with customers on social media platforms, according to new research published by customer experience management company Satmetrix. The research shows that 39% of companies have no social media tracking in place at all. But that figure shifts to 51% if you break out B2B companies, compared to 22% of B2C companies. Read →
Domino’s Pizza recently experimented with soliciting and posting customer feedback in the most public of spaces: a giant billboard in Times Square, NYC. Check out the results of this transparent and bold digital marketing campaign. Read →
Forbes has published a report, “Social Media Is Fashion’s Newest Muse,” with several examples of how fashion brands are using social media strategies to improve their bottom line. Retailers and designers are tapping into Facebook, Twitter and other platforms to get instant customer feedback, spot trends, and drive design and merchandising decisions. Among the strategies and [...] Read →
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