If you can get the right offer in front of the right prospect at the right time–when they’ve expressed an interest–you’re delivering real value to that prospect and they are much more likely to become a customer. So when I saw an announcement last month that two companies had partnered to create Daily Deals promotions that were based on realtime Twitter conversations, I was intrigued. Imagine if I post a tweet saying “I’m looking for a restaurant,” and I immediately receive an offer for a 50% coupon at a local Italian place? Now that’s realtime marketing. Read →