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"Clustered" Social Networks 42% More Influential Than "Long" Networks

network structures

In a new study of 1,528 users of a health-related social network, Damon Centola, assistant professor at the MIT Sloan School of Management, has reached the conclusion that social networks do influence behaviors, but that  individuals are more likely to change their behaviors while participating in networks with dense clusters of connections, when in close [...] Read →

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