Recent data from comScore examines major points about social networking in the “Top 10 Need-to-Knows About Social Networking and Where It’s Headed” report. This post focuses on how social networking is the most popular activity online, and the similarities and differences that crop up in social networking behavior across the globe. Read →
New data from eMarketer examines the statistics for US moms – women with children under 18 in the household – on Facebook and other social networks for the next three years. Over two-thirds of all US moms – approximately 23 million – are on Facebook in 2011. Read →
New data from comScore for the three months ending June 2011 measures the demographics of viewers of TV and mobile video via smartphones in the US. Over 16 million mobile users in the U.S. watched TV or video on their phones. The mobile video viewing audience is dominated by males at 62%, while only 38% of those watching via mobile phone are female. Read →
Data released in July 2011 by Polaris Marketing Research examines the use of Twitter within the US, and showed that most people who access Twitter also use it actively; 1 in 5 internet users have read a tweet in the last 60 days. See highlights from the survey on Twitter user behavior and demographics. Read →
Now the No.2 ranked social networking site – as of June 2011 – LinkedIn has a highly engaged, profession-focused audience, according to new research from Lab42. Based on a survey of LinkedIn users in July 2011, the data reveals that 32% of users check the site several times a week, and more than a third – 35% – check the site daily. Read →
New data from comScore estimates that Google+ has had 20 million unique visitors from launch (June 29) through July 19. The top 5 countries using the network are the US, India (a strong second with 2.8 million unique visitors), Britain, Canada and Germany. The US only accounts for 27% of the Google+ worldwide audience. Read →
New data from the Pew Internet Project finds that over one-third of American adults – 35% – own a smartphone. Smartphone ownership is highest among the well-off, the well-educated, the (relatively) young, and non-whites. Fifty-nine percent of adults in households earning $75,000 or more have smartphones, nearly half – 48% – of those with a college degree own smartphones, and 44% of blacks and Latinos are smartphone owners. Read →
Recent data from comScore measured the sources of web traffic in 13 countries, with computers (not surprisingly) well in the lead – they account for at least 93% of web traffic among these countries. The U.S. had the most traffic coming from non-computer devices (including mobile phones, tablets, etc), and the non-computer device of choice varied significantly among the countries surveyed. Read →
An April 2011 study by comScore reveals that European women spend more time on social networks than men do – a finding that remains consistent across all age groups. Young European women ages 15-24 spend the most time on social networks, logging 8.4 hours per month. Read →
Facebook users ages 55 and up may be slower to adopt social media, but they are gradually becoming a strong demographic in this space. Now they’re starting to show an interest in connecting with brands via social networks, with greater numbers “liking” brands on Facebook. Read →