Recent data from comScore measured the sources of web traffic in 13 countries, with computers (not surprisingly) well in the lead – they account for at least 93% of web traffic among these countries. The U.S. had the most traffic coming from non-computer devices (including mobile phones, tablets, etc), and the non-computer device of choice varied significantly among the countries surveyed. Read →
An April 2011 study by comScore reveals that European women spend more time on social networks than men do – a finding that remains consistent across all age groups. Young European women ages 15-24 spend the most time on social networks, logging 8.4 hours per month. Read →
Facebook users ages 55 and up may be slower to adopt social media, but they are gradually becoming a strong demographic in this space. Now they’re starting to show an interest in connecting with brands via social networks, with greater numbers “liking” brands on Facebook. Read →
In what countries are people spending the most time on social networks? Recently published data by comScore ranks the countries with the highest amount of hours each visitor spent on social networking sites during April 2011. Read →
Do you ‘feel more naked without a phone than without a wallet?’ According to a recent survey by MasterCard, 65% of 18-34 year-olds do, vs. only 34% of those 35 and older. However, as NFC payments – already fairly mainstream in Japan – continue to gain popularity, cell phones and wallets may soon be synonymous. Read →
AOL and Nielsen Online released the “Content is the Fuel of the Social Web” report in April 2011, analyzing over 10,000 social media messages to explore how consumers share content online. The data offers marketers insight regarding the best ways to advertise and reach consumers online, including on social sites. Overall, 93% of internet users turn to email to share content, while 89% use social networks and 82% use blogs. Read →
Recent data from comScore shows that LinkedIn use has increased across the globe from March 2010 to March 2011. The social networking site for business professionals has grown 65% worldwide, from 48 million users in March 2010 to 79 million in March 2011. Read →
Budweiser is currently casting a new reality show that sources from social media. Bud United Presents: The Big Time will be an hour-long “social-reality show” that aims to build the brand’s social media presence and create online discussion by providing wish fulfillment for fans. The concept is to use the base of Bud United’s Facebook and Renren fan sites and offer young adults “the chance to live their Big Time dreams” using Budweiser’s relationships with a variety of professional sports, music festivals and celebrities. Read →
Youth marketing agency Dubit recently released a study of geolocation awareness and use among UK teens. Just over half (52%) of teens 11-to-18 in the U.K. are aware of geolocation services Foursquare, Facebook Places, Gowalla and SCNVGR. Of those who are aware, the majority (58%) “didn’t see any value” in using these services. Read →
A recent Affluence Collaborative survey reveals that wealthy internet users connect with brands on different social networks than the general population, and also connect with brands for different reasons than the general population. Read →
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