A Silverpop poll of more than 1,800 marketers found that while 42% of b-to-c marketers are including links to social networking sites in their email marketing campaigns, only 29% of b2b marketers have done similar integration. Silverpop found that every social email evaluated included at least a link to Facebook. MySpace, Twitter and Digg were the next most frequently included links. While [...] Read →
afat Ali, Publisher and Editor of paidContent.org, moderates a panel including Paul Berry, CTO of Huffington Post; Eric Carvin, Social Networks and News Environment Editor of Associated Press; Cynthia Collins, Director of Digital Marketing for The New York Times, and Craig Engler, Senior Vice President and General Manager of Syfy Digital. Read →
According to StatCounter’s GlobalStats research arm, Facebook generates 48% of all worldwide traffic from social media sites, followed by StumbleUpon (25%) and Twitter (10%). Facebook passed StumbleUpon in July 2009. Its share peaked in December of 2009 at 74%. In North America, however, StumbleUpon recaptured the lead in share of social media traffic with 40%, while Facebook [...] Read →
Looking for a good way to handle crisis communications in light of the negative stories about its recalls in January, Toyota looked to the website Digg for a way to calm consumer sentiment. Toyota already was an advertiser on the user-voted news aggregator, but the auto company’s executives felt that ads weren’t going to be [...] Read →
Royal Pingdom has used Google Adplanner U.S. data for 19 different social network sites, and analyzed the data for age demographics. The analysis showed that the average social network user is 37 years old. LinkedIn has the highest average user age of 44, while Bebo has the youngest, 28. The majority of 64% of Twitter users and [...] Read →
Silicon Alley Insider’s Chart of the Week, created by pingdom.com and based on data from Google Ad Planner, shows that the average Facebook user views 662 pages a month. Next-most-sticky is Hi5, with an average of 351 pages a month, followed by MySpace, at 261 views per visitor per month. Read →
Research by Royal Pingdom confirms the trend. It shows that most of the networks that could be considered to be ’social’ in the real sense of the word – Facebook, Twitter, MySpace and Bebo have a user base that’s 50%+ female. Networks that are arguably much more functional in the sense that you save or [...] Read →
A TubeMogul study found, on average, that audiences clicking on video links from Twitter watched a video 37% longer than viewers referred from Facebook, and 50% longer than those sent from Digg. Story on MediaPost. Read →
Forrester Analyst Jeremiah Owyang wrote a post collecting social networking stats over at his Web Strategy blog, and it has become a pretty good collection of the latest-available statistics on social media traffic and usage patterns. I’d recommend checking out the full post, in which he details all of his sources and also links to [...] Read →