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Brands be Warned: 94% of Users Age 12-17 Don’t Want To Be Your Friend on Facebook

Young-Consumers-Hows-Companies-Should-Use-Social-Tools-via-Forrester-Research-150x150

A new report from Forrester Research analyzes the digital behavior of young consumers and their relationships with brands via social media. According to Forrester, “Almost half of 12- to 17-year-olds don’t think brands should have a presence using social tools at all.” The report provides stats on this demographic, what they’re expecting from companies on social media, and how brands can reach them more effectively via social channels. Read →

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