On social media, intimacy trumps mass-messaging, according to new research conducted by Discovery Communications across 400 members of its Influencer Panel. And getting active influencers to talk about your brand will have more impact than talking about yourself. The Discovery Research team identified four strategies for engaging active social media users with your brand. Read →
Social media now accounts for 22% of all the time that we spend online. So how did we spend that time in 2011? And how will that change in the next year? The top stories on social media in 2011 include the Arab Spring, Weinergate and social TV… Read →
When companies first began using social media to connect with customers, most large corporations viewed it as a marketing tool that needed to be tightly controlled from headquarters. Lately, however, many companies—with retailers leading the way–are beginning to trust their far-flung troops with the power to speak for the brand on social media, including big names like REI, Whole Foods, Radio Shack and more. Read →
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