Domino’s Pizza recently experimented with soliciting and posting customer feedback in the most public of spaces: a giant billboard in Times Square, NYC. Check out the results of this transparent and bold digital marketing campaign. Read →
On a rainy Sunday night, a Domino’s Pizza order took an hour to arrive–and then it was the wrong pizza. The angry pizza customer turned to Twitter to vent. What followed went way beyond the mea culpa tweet increasingly more common in business today. Ramon DeLeon, managing partner of seven Chicago-area Domino’s stores, saw the [...] Read →
Tim McIntyre, vice president of communications for Domino’s Pizza offered a firsthand crisis case study of how the company handled the infamous YouTube incident of 2009 in a recent presentation to PRSA Detroit members at Lawrence Tech University. The way the crisis was handled has been both praised and ridiculed by the public relations industry. [...] Read →