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Study: Realtime Marketing Strategies Improve Brand Outcomes

Realtime Marketing

A study released by communications firm GolinHarris during today’s SXSW panel on “The Promise and Pitfalls of Real-Time Marketing” provides new insights into the benefits of realtime marketing. The panel participants were Dow Chemical Director of Digital & Social Media Abby Klanecky, McDonald’s Director of Social Media Rick Wion, and Jeff Beringer and Jim Dowd of GolinHarris, who described how their brands and clients were using realtime marketing strategies. Read →

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