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85% of U.S. College Students Say Social Networks Make Them Feel More Connected

Teens with cell phones

mtvU, The Jed Foundation and The Associated Press have collaborated on a survey of of 2,207 undergraduate students ages 18-24 at 40 randomly chosen four-year colleges. Similar to the recent Harris Interactive survey, which reported that social networking led to a greater sense of connectedness (but at the expense of in-person relationships), these interviews, conducted by Edison [...] Read →

51% of Twitter Users Follow Brands, vs. Only 16% of All Social Network Users

brand follow eMarketer 050710

Edison Research has released a report, “Twitter Usage in America: 2010,” based on a telephone survey (via landline and mobile phone) of 1,753 Americans was conducted in February 2010.  eMarketer has added some additional analysis to highlight some key findings: Twitter users were significantly more likely than members of other social networks to friend or follow [...] Read →

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