Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. Read →
With the drought of 2012 creating extreme conditions for farmers across a great swath of the U.S., farms are turning to Twitter and other social media tools as a support group to share information, gain insights and keep customers informed about changing conditions. In some cases, farmers are even beginning to use realtime technologies to connect directly with consumers and create new market efficiencies. Read →
It’s difficult to move quickly in social media when every post must first be vetted by an international bureaucracy and then translated into six languages. But that hasn’t fazed the United Nations, which maintains a very active presence on Twitter, Facebook, Google+, Tumblr and YouTube. The UN is committed to social media as a way of engaging its diverse constituencies and raising awareness and gaining support for a variety of causes. We outline a number of ways in which the organization is using social media to drive its business goals. Read →
Performance marketing agency Performics recently released a report about the interactions between consumers and brands on social networks, and found that 52% of respondents strongly or somewhat agree that voicing opinions on social networking sites can influence business decisions of companies/brands. Read →
College faculty are twice as likely as other workers to be using social media as part of their job, and more than 80% of faculty are using social media for ‘some aspect of their course,’ according to a new survey from the Babson Survey Research Group and Pearson. Read →
On October 13 of this year, the Greater Manchester Police force staged a Twitter campaign to educate its community about the nature of policing and raise awareness about the broad range of social issues the force addresses on an average day. The campaign, during which the Manchester Police tweeted every emergency call it handled for [...] Read →
The latest Forrester Research Social Technographics report shows that one in every three online Americans is a “Conversationalist,” someone who updates their status on a social networking site such as Facebook or posts updates on Twitter at least once weekly. Conversationalists are younger than the average adult consumer — 56% female, with household incomes slightly above [...] Read →
According to eMarketer, the MarketingSherpa 2010 Social Media Marketing Benchmark Report, shows that U.S. marketers plan to increase social media marketing budgets in 2010. Retail and e-commerce marketers are more likely to increase social media marketing budgets next year, at 79%, followed by publishing and media at 63% and computer hardware and software companies at [...] Read →
More details from the September 2009 Pew Internet & American Life Project survey show that 33% of online adults ages 18 to 29 use a status update service, a significant difference from the research firm’s previous poll on the subject. This means young adults were more likely to tweet than users ages 30 to 49, who had [...] Read →
According to Pew Internet Project’s September 2009 survey data, 19% of Americans tweet or use social networks to gain updates or inform others about what they are doing, up from 11% in 2008. 37% of Internet users ages 18 to 24 use Twitter or another service, up from 19% in December 2008. Internet users who [...] Read →
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