How did Panasonic’s “Pin It to Win It” photo contest exceed expectations – with over 10,000 entries – in just two weeks? The brand recently partnered with email media company PureWow, using a Pinterest-fueled photo contest targeting a specific audience. Read →
Performance marketing agency Performics recently released a report about the interactions between consumers and brands on social networks, and found that 52% of respondents strongly or somewhat agree that voicing opinions on social networking sites can influence business decisions of companies/brands. Read →
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