Part 9 of our summary of the June 6 #RLTM NY 11 Realtime Conference, based on the best tweets sent by attendees during the event. These tweets capture key points from the Realtime Tools session titled “Managing the Social Business,” with #RLTM NY sponsor ExactTarget’s Senior Vice President and General Manager, Social Media Lab Jesse Engle.
On January 4, The City of Chicago’s Treasury Office, in partnership with Constant Contact, announced an Online Marketing Contest, focused on social media and email marketing. Read →
Eventbrite, a company that powers online ticket sales, has released a report based on an in-house analysis of social sharing activity, and how it ties back to ticket purchases. Their analysis shows that sharing drives commerce. Over the past 12 weeks, one “share” on Facebook results in $2.52 in revenue for the company, a “share” on [...] Read →
A Silverpop poll of more than 1,800 marketers found that while 42% of b-to-c marketers are including links to social networking sites in their email marketing campaigns, only 29% of b2b marketers have done similar integration. Silverpop found that every social email evaluated included at least a link to Facebook. MySpace, Twitter and Digg were the next most frequently included links. While [...] Read →
A new poll conducted in April 2010 by Harris Poll details the use of social media as a way for users to express their opinions about brands, companies, and products. Overall, the poll of 2,131 U.S. adults revealed that 34% have turned to social media “as an outlet to rant or rave about a company, [...] Read →
Email marketing vendor Implix surveyed 200 email marketers and found that nearly 90% of respondents plan to integrate social media into their email campaigns this year. The most popular use of social media integration tools in 2010 will be adding sign-up forms on Facebook and other social media sites. Nearly 65% of marketers surveyed hope [...] Read →
A new Forrester Research/Association of National Advertisers survey, “TV Advertising Budgets are Under Siege,” looked at 104 U.S. advertisers in 21 industries, representing nearly $14 billion in measured media budgets. The survey found that social media, web advertising and search are stealing budgets from TV and other media. Of those surveyed, 77% said they would [...] Read →
I’m 44 years old and don’t really care who knows it. But serving me ads that target me as a 44 year old chump that will click through (yes, I did) and share my email address (no, I didn’t) on the promise of beta testing an iPad — well — that’s a bit much. Read →
A fabulous collection of 25 social media infographics, from The World Map of Social Networks to the The Web After Twitter. Very highly recommended and many thanks to Michael Duvall at WebDoctus for compiling these. Link to the full post at WebDoctus here. Read →